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Key For Small Businesses Is All About Being Found On Google Maps
These days, the name of the marketing strategy for locally based businesses is to figure out how to get on Google maps. For the bulk of the last century, it was relatively simple for a locally based business to draw in new customers. A listing or display advert in the yellow pages was all that was needed for several small businesses to get the phone to ring. Times have changed. These days the heavy bulky yellow pages is fast becoming a relic of a bygone era.
Even though some people still rely on the yellow pages, the majority of people rely on the internet today. This holds true in all age groups, but is almost universally true among anybody under age 40. If you wish to be located when a prospective customer is looking for your services or products, you absolutely need to be exactly where they are searching. And today that's online. And especially for local businesses it means discovering how to get on Google maps when somebody does a Google Local Places search.
And yes we are talking specifically about Google as it remains the 800 pound gorilla since 7 out of 10 searches online are carried out on Google, despite recent modest gains by Bing. A good showing in Google is vital to your business in today's world. And getting on the Google Map that appears for local searches is the quickest and best way to help prospective customers find your business.
New Customers Do Matter
Every business needs new clients. You are always losing customers to death, individuals getting away and the occasional goof up. Face it, none of us are perfect. Well maybe you are, but then you are extraordinary.
You particularly need a continuous flow of new customers should you be in a "one of" type business like roofing, where you obtain relatively few repeat customers. Without that flow of fresh customers, your business will die on the vine just like a tomato plant in a drought.
If you are in a field where you can expect repeat business, you understand that the value of that new client is not their initial one time purchase, but instead their potential lifetime of purchases from your business. This lifetime value of a client can be substantial, even if their typical purchase is relatively modest. The larger that lifetime value is, the more you ought to be willing to pay to attract that first visit and purchase.
Now if you are trying to considerably grow your business and/or starting a whole new business, the importance of new customers goes without saying. Clients are the lifeblood of every business. How you handle them, once they find you, will determine just how long they will be with you, and how long you stay in business. However the first step you want to take is discovering how to get on Google maps. I recommend searching Amazon or Google itself for resources to train you how.
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