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New Data Matrix Code Technology Has Strong Promotional Potential Together With Merchandise Identification And Monitoring Programs.
Those boxes of monochrome pixels, known as Product Data Matrix codes, are popping up more and more nowadays. Data Matrix coding (also referred to as 2D Matrix codes) is a new type of computerized identification technology that encodes content or raw data into white and black modules or "cells" inside a square (or on occasion, rectangular) pattern. Its popularity is gaining principally as a result of the opportunity to save a significant amount of information into its small space. In fact, the technology allows for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limitations of classic bar codes.
Applications for Data Matrix codes are fairly vast in merchandise marking in addition to marketing. Product marking applications are currently being used in industries with smaller items, like electronics, along with businesses with a high level of counterfeiting, such as aerospace parts and equipment. However, the ability to encode additional info for QC and tracking is beneficial to almost any merchandise like food and beverage, industrial elements, consumer supplies and medical/pharmaceuticals. When using the right product label supplier, such as Drake Labels, you can swap out existing bar codes and increase product traceability on a variety of label sizes and materials such as paper, polyester, Lexan, foil and aluminum.
Marketing programs, which are probably the most familiar at present, are used to link printed materials (merchandise promotions, packaging and shelf labels, and print advertisements) to special online pages created to give additional info or calls to action. All the consumer needs is a smart phone with a QR code reader and the expanded interaction with the company can start. It could be as basic as a Data Matrix code within a periodical advertisement, or additional product information or special offer made within a code on a point of purchase display. The results are monitored more efficiently than with printed links, namely as the potential for human entry error is bypassed.
Drake Labels is a top, experienced custom label and merchandise identification plate manufacturer that has been in business since 1966. The organization concentrates on smaller and middle number orders and provides Data Matrix marking for a variety of product and marketing applications and industries such as consumer electronics and aerospace parts and equipment. To find out more in regards to the advantages and benefits of incorporating Data Matrix codes into your merchandise marking and marketing, e mail them directly at quotes@drake.com, or go to the company's website.
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