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Niche Promotional Consultant - A Good Business For Someone With Marketing And Advertising Skill
With my background in marketing and publicity, I can go essentially anyplace I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla marketing - you name it, I have done it. The lone thing that has continually held me back is that I am not a team player. I'm extremely independent and driven, but I do not tend to use my capabilities for leading. You see, I'd rather not have to work together with other individuals. I know what a project requires intuitively, and I can usually get it done best sans outside help.
With some of the companies that I worked with, this held me back. Working as a marketing advisor, however, it has become an advantage. You see, with niche marketing consulting, people wish to see that you possess a driven, self-directed attitude. A niche marketing advisor is a sort of specialist. You are meant to come into the company, listen to their issues, and formulate a merchandising method custom altered to their needs. People don't want to see you hem and haw endlessly, waiting for feedback from various committees - they want to see you come up with a decisive action plan. Then, it is up to the business to implement it or to try their own technique. Either way, by that point your job is done.
Of course, there are many niche marketing consultant agencies that work in a more corporate way than I do. Many of these consulting firms have greater brand awareness, and so can draw in some big accounts that don't notice me. Nonetheless, I do quite well as a freelance merchandising guide. You see, when you are working with a business guide, it is not the company that they come from that matters, but the guide him or herself. Sometimes the very fact that I'm able to run the business by myself without the backing of a merchandising firm actually attracts customers. They want somebody self-motivated, directed, and decisive. That is exactly who I am.
Of course, merchandising consultants differ significantly in their methods. Some of them are very careful, driven by all of the scientific factual information they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Even though I tend towards the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore facts that you can utilize, but it is also imperative to trust your own instincts.
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